The past 2023, for the wine industry, is a year of opportunities and challenges. The trend of concentration in the liquor industry has been further strengthened, and it has already entered from category competition to brand competition. Constantly strengthening brand construction, innovating marketing strategies, and increasing the process of nationalization have become the self-evident development road for major liquor enterprises.
Yelang Ancient wine with brand, quality, marketing and other competitive advantages, has always adhered to the goal of not relaxing, focusing on the high-end sauce wine front, through continuous action to build a national brand, spread the ancient process, highlight the quality of sauce wine. Long Ying New Year series marketing activities are still in hot progress, January 20, Yelang Gu wine and the strength of the first CCTV-2 financial channel column "Economic information broadcast", launched high-end sauce wine quality communication action, highlighting the quality of Chinese sauce wine cultural charm, accelerate the start of the firm pace towards the national well-known sauce wine brand.
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